The man behind SM.
From a farmer’s son at Unjha Market Yard to a name three generations trust — this is the SM Spices story.
Madhavlal Patel
I am Madhavlal Patel, son of a farmer. I established Sitaram Madhavlal in 1969 at Unjha Market Yard — Asia’s largest agricultural & commodity market. With deep involvement in farming and trading, my family concentrated on understanding market rhythms and consumer expectations.
In 1991 we renamed the firm to S. Madhavlal Patel and began a new chapter in spices and seeds — launching the consumer packing division under our SM Gold, Mangal Kunj, Deepak and SM Sure brands, plus private-label packing for overseas clients and a full grinding/milling line.
Today, this business is successfully run by the second and third generation as S. Madhavlal and Sons.
Fifty-five years, still evolving.
Madhavlal Patel founds Sitaram Madhavlal at Unjha Market Yard.
Firm re-named to S. Madhavlal Patel — enters spices & seeds market.
Consumer packing division launched — SM Gold, Mangal Kunj, Deepak, SM Sure.
Private-label packing for overseas clients; grinding/milling line established.
Run proudly by the 2nd & 3rd generation as S. Madhavlal and Sons.
Uncompromised Quality
Every batch cupped, smelled and inspected.
Generational Trust
Buyers and farmers we’ve known for decades.
Global Reach
Private-label packing for overseas clients.